Established in 2018 by professional triathletes Callum Millward and Alise Selsmark, The Cupcake Cartel was formed to connect athletes from around the globe in a supportive, inclusive and fun environment that nurtures brand new triathletes right through to the elite.
The Cupcake Cartel is a global triathlon team that welcomes multisport athletes of all abilities, from brand newbies right through to world championship podium finishers. Unlike some elite ambassador teams, we want to create an inclusive and nurturing, team focused environment for athletes from all walks of life. We aim to connect athletes socially at triathlon events and via our very active online community. The sweet kit and epic team sponsor perks are an added bonus that our team members rave about. Who says triathlon can’t be a team sport?!
The T100 Triathlon World Tour is supported by these outstanding partners.
The T100 Triathlon World Tour is recognised by World Triathlon as the official World Championship tour of long distance triathlon.
The 2026 T100 Triathlon World Tour takes the world’s best pro triathletes a globe-trotting adventure of international racing as they fight it out across iconic locations from March until the end-of-season showdown at the Qatar T100 Triathlon World Championships in December.
Experience T100 at world-class events across the globe. Whether you’re stepping up to your first triathlon or striving for your fastest performance yet, every race is an opportunity to push your limits. Train with purpose, embrace the challenge of the 100km distance, and earn a finish line moment that stays with you long after race day.
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