London, UK – Ekoï will become the title partner at this year’s French Riviera T100 Triathlon on 19 September, the Professional Triathletes Organisation (PTO) has announced.
The event will be known as the Ekoï French Riviera T100 Triathlon and build Ekoï’s awareness around its ‘home’ T100 event, when the world’s best male triathletes will race in the South of France in a few months’ time.
This year, the action will be focused on Saint-Raphaël, with the swim taking place in the mediterranean sea beside the town’s giant ferris wheel, and the bike and run courses leaving from, and then returning to, the beautiful coastal resort that is located between Cannes and Saint-Tropez on the Estérel Côte d’Azur.
“Ekoï is one of the most exciting and respected brands in triathlon and pro cycling and we have really valued their support of the T100 Triathlon World Tour over the last couple of years,” said Chief Commercial Officer Stuart Ramsey. “So given the business’ heritage in France and strong reputation across Europe, it made sense to have them become the title partner for our French Rivera race.”
Ekoï signed as a foundational partner with the PTO in July 2023 and have been involved in every single T100 event over the last two and a half years.
Commenting on their new rights, Ekoï CEO Jean Christophe Rattel said:
“I would like to warmly thank the PTO and T100 for the honour they have bestowed upon us. Being associated as the title partner of a T100 event – an organization that does so much to promote and elevate triathlon on the international stage – is a tremendous source of pride. It demonstrates that Ekoï is now an integral part of the global triathlon family. Becoming the title partner of this event on the French Riviera, and moreover on our home turf in Saint-Raphaël, marks a key milestone in the history of our brand.”
The race was a highlight of last season’s series, thanks to its picturesque swim, bike and run, bumper crowds and special staging of a World Triathlon Championship Series (WTCS) race across the same weekend, to help celebrate the success of the sport following the 2024 Paris Olympic Games.
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For Further Information:
PTO – Anthony Scammell E: [email protected]
About Professional Triathletes Organisation (PTO)
The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. Its T100 Triathlon World Tour was introduced in January 2024 and is designated by World Triathlon as the ‘official World Championship for long distance triathlon’. This is part of a 12-year strategic partnership with the sport’s international governing body to develop the sport and it will grow further in 2027 with the launch of the new Triathlon World Tour. The T100 Triathlon World Tour is a season-long schedule of World Championship level races competed over 100km (2km swim, 80km bike and 18km run), where the world’s best triathletes go head-to-head in iconic locations. In 2026, the T100 Tour will deliver its 9-stop T100 Race To Qatar to: the Gold Coast (21-22 March), Singapore (25-26 April), Spain (23-24 May), San Francisco (6-7 June), Vancouver (15-16 August), French Riviera (19-20 September), Dubai (12-15 November), Saudi Arabia (November) & Qatar (11-12 December). T100 weekends are ‘festivals of multisport’ and feature a range of opportunities for amateur athletes of all levels to get involved. From experienced amateurs tackling the 100km distance to first-time swim, bike and run participants taking on single discipline, untimed events. For more information visit www.t100triathlon.com
About Ekoï
Created in 2001, Ekoï has quickly become a leading brand in the international market of cycling equipment (road, mountain bike, triathlon). A pioneer in online sales since 2008, Ekoï has chosen to provide consumers with premium products combining design and technical features, with a very competitive price-quality ratio. Its constant collaboration with professional cyclists and triathletes allows it to offer very innovative ranges, favouring performance.
